Expect Better From Weather
Weathermen are liars.
In fact, when the local weatherman says there’s a 100% chance of rain, he or she is right less than 60% of the time. Dark Sky Weather is ranked the most accurate weather source to date. The app is able to provide down to the minute forecasts by zip code.
(Awards and fun facts about this campaign are beneath the work so keep scrolling if you want to know about how this connects to some childhood trauma.)
Partner: The Incredible Mingchen Shentu;
Fun Facts:
The Bus Shelter Weatherman idea was inspired by a lovely 2009 trip to the Newseum. Kids got to wait in line for an hour and a half for a two minute stint as a newscaster, complete with a green screen, a teleprompter—the whole shebang.
When it was my turn, I had a stage-fright meltdown and my family had to join me. I’m the sweaty one on the left.
Awards:
2020 Austin Addy: Silver — Outdoor and Transit Advertising