Milk spends millions of dollars every year sponsoring marathons.

Oatly has half the climate impact of milk.

So we sponsored a half marathon.

Here’s how it went:

Press:

“All told, Oatly distributed nearly 10,000 samples and giveaways, and scored more than 25,000 in-person impressions. Not half bad.”—Event Marketer

Oatly Named Official Partner (As Well As The Extremely Official Oatmilk) of the 2025 NYCRUNS Brooklyn Experience Half Marathon on April 27—Running USA

Oatly Runs the Brooklyn Half Marathon—Oatly

Fun Facts:

• The merch was originally going to be “Half Pants”, which are colloquially known as shorts, but we didn’t have enough space to have all the sizes.

• I will never run a half marathon! If I ever do, you have my personal permission to put me down!

• The pacers were originally supposed to be in the oatmilk costumes, but, as it turns out, one of the criterion for half marathons is the ability to see.