1
2
3
4
5
6
7
Washable food preservation wraps made of cloth, beeswax, and tree resin.
Bee’s Wrap is a cloth-based, reusable alternative to cling wrap. The average consumer prioritizes price over the environment, and these are 400% more expensive than competitors. Instead of a lecture on sustainability, we wanted to position Bee’s Wrap as the “fashionable” choice by showcasing the bright patterns and drawing the parallel between temporary clothing fads and the styles that last forever.
Partner / Illustrator: Holly Edmiston
Featured in SPIT polish New Creative Review.